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Red meat in box seat as COVID-19 transforms consumers | Farm Weekly




THE growth in retail sales of beef and lamb in Australia this year is plenty to celebrate but it is perhaps the sector’s potential to tap into changing consumer behaviours that provides an even stronger platform for next year.

Experts believe consumers are forever changed as a result of 2020’s global pandemic upheaval and point to health and wellbeing, human connection and a concern for empathy and inclusion as likely to drive purchase decisions like never before.

As economies recover, red meat is positioned beautifully to capitalise on those demands.

This comforting view of the state of play for domestic beef and lamb demand emerged at a recent webinar hosted by Meat & Livestock Australia.

The big research, development and marketing…

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